BS Business Administration – Marketing (120 Credit Hours)

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General Education Courses

BIOL121         Biological Principles & Issues I

BIOL122         Biological Principles & Issues II

CMCN110      Public Speaking

ENGL101        Introduction to Academic Writing

ENGL102       Writing and Research about Culture

ENGL212       Literature and Other Media

HIST101         World Civilizations

MATH103       Applied College Algebra

MATH206       Math for Finance

MUSC101      Music Appreciation

PSYC110        Introduction to Psychology

SOCI101        General Sociology

 

Concentration Specific Courses

CMCN345      Social Media Communication

MGMT350      Management Decision Games

MKTG200       Introduction to Marketing

MKTG300       Consumer Behavior

MKTG315       Building a Brand

MKTG345       Principles of Marketing

MKTG375       Marketing Research

MKTG401       Digital Marketing

MKTG400       International Marketing

MKTG435       Marketing for Entrepreneurs

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BSBA Courses

ACCT101       Principles of Accounting I

ACCT102       Principles of Accounting II

ACCT202       Introduction to Managerial Accounting

BLAW310       Legal Environment

ECON101      Microeconomics

ECON102      Macroeconomics

FNAN300       Business Finance

INIT101           Information Technology Data and Applications

MATH301       Introduction to Statistics

MGMT401      Ethical Decision Making

MGMT405      Principles of Conflict Management

MGMT407      Managing Diversity

MGMT409      Information Systems for Managers

MGMT413      Operations Management

MGMT480      Marketing Management

MGMT490      Strategic Management

PHIL202          Critical Thinking